Technology is something that often holds entrepreneurs back from the business success they desire. Often, there’s a real fear around the use of tech and a misunderstanding that you need to be a tech whiz, to make it work for you. It’s this fear that’s often compounded further with the overwhelming array of available options. This leads many to retreat from making any decisions and avoiding the very tools that can help them grow further.

However, you really don’t need to be a tech whiz, to run an online business. The good news is there are lots of options available to you, designed to help you use tech to your advantage. So if you’ve been letting tech hold you back, here’s how you can start moving forward again.

Don’t let your fears hold you back from online business success

 If you want to move forward, start by understanding that it’s often fear, not facts that are holding you back. You’re probably worrying about picking the wrong tools, stressing about having to learn something new and panicking about getting the set up wrong. Just know that these fears are normal – but the reality is you don’t need to fear the tech or learn it, if you don’t want to. 

You don’t need to be a tech whiz: let tech help, not hinder you

Start by understanding what your processes and funnels are. What is the typical journey your customer goes on, to take them from browser to buyer? What steps are involved in the sales process? Map out all of your processes and funnels, then look for the tech you need, to support them. For example, this could be a project management tool for you to keep track of your customers, or funnel software that automates the entire selling funnel.

You never need as much tech as you think

Also know that you don’t need lots of different tools and platforms to run your business. The key to minimising the overwhelm associated with tech is to find one or two tools that deliver the results you need. That way, you don’t need to worry about getting different solutions playing nicely together. Take strategy calls as an example. You can use calendar software to automate the booking process for your client, add the appointment to your own calendar, and take payment for the call too, if you wish.

Shorten the learning curve to becoming a tech whiz

If you’re looking to educate yourself on the available tech, there are lots of resources available. Each helps you shorten the learning curve and are designed to suit your preferred style of learning. So once you’ve narrowed down your tech choices, look to find training videos on YouTube and online courses that will help you make that learning curve shorter. Also, remember that many VAs, business coaches and tech mentors will offer strategy calls. These are a great way of getting specific help on a 1:1 basis at a reasonable cost.

Let someone else be the tech whiz for you

Finally, if tech overwhelms you, drop the overwhelm by dropping the need to use it yourself. You can easily outsource it to someone who loves tech more than you – and it could be the best solutions for you. It’s just one of the areas a VA can handle for you. A VA can find the right solution and set it up – including setting up and running things such as webinars and launches too.

Whether you’re looking for someone to take on and manage the tech elements of your business and be that tech whiz for you, or simply get you up and running, why not get in touch? Paperweight PA offers you flexible administrative/PA support designed to suit your needs and budget. If you’re looking to achieve online business success, let us help you shorten the learning curve and lighten your workload!

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